Getting Started

Your Business Settings & Branding

Your business details are the first thing to set up in Woofle — they put your salon's name and logo on your client portal, and slot your name into the texts you send. It only takes a few minutes, and you'll rarely need to touch it again.

Where to find it. Everything in this guide lives on the Settings page. Your personal login details — your name, email and password — live separately under My Account.

What you can set

The Settings page is split into a handful of tidy sections. The two that matter most for branding are Logo and Contact Details. The rest — display options and calendar hours — are about how Woofle looks to you as you work.

Logo — your salon's logo, shown on your client portal.
Contact Details — your business name, phone, website and email.
Display Options — your preferred date format, time format and currency.
Calendar — which days and hours show on your calendar view.

Your contact details

Under Contact Details you'll find four fields:

Business Name — the only one that's required. This is the name clients see, so put in exactly how you'd like it to read — "Paws & Claws Grooming", not "paws and claws ltd".
Phone, Website and Email — all optional. Fill in the ones that apply to you and leave the rest blank.

Each field saves on its own as you go — there's no big "save everything" button to remember. Change your business name, click away, and it's stored.

Your logo

In the Logo section, upload a picture of your salon's logo. You can use a PNG, JPEG, WebP or GIF file up to 2MB in size. Woofle automatically tidies it up for you — resizing it neatly so it sits well on the page — so you don't need to fuss over exact dimensions. A square or roughly square image tends to look best.

Once it's up, you'll see a preview. If you ever want to change it, just upload a new one over the top, or remove it entirely — there's a button to clear it whenever you like.

No logo yet? That's fine. If you haven't uploaded one, your portal simply shows your business name on its own — clean and clear. You can always add a logo later.

Where your business name shows up

Your business name isn't just a label on a settings page — Woofle uses it in two places that your clients actually see.

On your client portal

Your client portal is the page clients land on when they follow a link from you — to fill in their details, see their pet's photos, or get in touch. Your business name sits right at the top of it, in the header, alongside your logo if you've uploaded one. So the moment you set your name, your portal is branded as yours.

If you leave the business name blank, Woofle does its best to fill the gap rather than show nothing — but it's far better to set your name properly so the portal reads exactly the way you want.

In the texts you send

When you write or edit a message template, you can drop in a [BusinessName] token — a little placeholder in square brackets. When a text goes out, Woofle swaps it for whatever you've typed in your business name here. So a sign-off like "Thanks, [BusinessName]" arrives as "Thanks, Paws & Claws Grooming".

Set your business name once, and every message that uses the token stays correct — no need to retype your salon's name into each template. There's a separate guide on message templates and tokens if you'd like to go further with your wording.

The other settings, briefly

While you're on the Settings page, two more sections are worth a quick look. These are purely about your own experience — they don't change anything your clients see.

Display Options — choose how dates and times are shown and which currency prices appear in. If you're in the UK, the defaults (day-month-year, 12-hour time and pounds) will already suit you.
Calendar — pick which days of the week your calendar shows and the start and end hours, so your diary matches your actual opening times rather than a full 24 hours.

Your own account details

One thing that isn't on the Settings page: your personal login. Your name, your email address and your password live under My Account, kept separate from your business branding on purpose.

Update your name

Your first and last name appear under Profile. Edit them and they save as you go, just like the business fields.
Change your email

Your email is how you sign in, so changing it has its own Change button. You enter the new address and confirm with your current password — it doesn't save silently like the other fields.
Change your password

There's a Change button here too, which asks for your current password before setting a new one.

Getting it set up

That's the lot: pop your business name and contact details under Settings, upload a logo if you have one, and your client portal and texts are instantly branded as your salon. Tweak the display and calendar options to match how you work, and sort your own login under My Account. It's a five-minute job at the start — and then it quietly works in the background every time a client sees your portal or opens one of your messages.

Want to do more with the portal or your message wording next? You'll find guides for both on the guides index.