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Terms of Service

Last updated: 9 June 2026

These Terms of Service (“Agreement”) govern your use of Woofle, the online dog grooming business management platform (the “Service”) provided by Webfuel Limited, a company registered in England and Wales, with registered office at 13 Woodroffe Way, East Leake, Loughborough, LE12 6AL (“we”, “us”, “our”).

By creating an account or using the Service, you (“Customer”, “you”) agree to be bound by this Agreement. Please read it carefully. If you do not agree, do not use the Service.

1. The Service

Woofle is a web-based software-as-a-service (SaaS) platform designed for dog grooming businesses. The Service includes:

  • Appointment booking and scheduling tools
  • Client and pet record management (CRM)
  • SMS messaging, including appointment reminders and notifications
  • A client-facing booking and information portal
  • Pet photo storage and sharing
  • Document storage and management
  • Reporting and business insights

We reserve the right to add, modify or remove features at any time. Where a change materially reduces the Service, we will give you at least 30 days’ notice.

2. Your Account

To use the Service you must register for an account. You agree to:

  • Provide accurate and complete information when registering
  • Keep your login credentials confidential
  • Notify us immediately at hello@woofleapp.com if you suspect any unauthorised access to your account
  • Be responsible for all activity that occurs under your account

You must be at least 18 years old and operating a legitimate business to use the Service. We may suspend or terminate accounts where we have reason to believe registration details are false or misleading.

3. Acceptable Use

You may use the Service only for your own internal business purposes — managing your dog grooming clients and appointments. You must not:

  • Use the Service for any unlawful purpose or in breach of any applicable UK law or regulation
  • Resell, sub-license or otherwise make the Service available to third parties
  • Upload or transmit any viruses, malware or other harmful code
  • Attempt to reverse-engineer, copy or replicate any part of the platform
  • Use the Service to send unsolicited marketing communications (spam) to your clients
  • Harvest or collect data about other users of the Service

We may suspend your account immediately if we reasonably believe you are breaching this clause, and may terminate it in accordance with clause 9 below.

4. Subscription and Payment

4.1 Plans

The Service is available on monthly and annual subscription plans. Details of current pricing are set out on our pricing page. All prices are stated inclusive of VAT.

4.2 Billing

Subscriptions are billed in advance at the start of each billing period. Payment is taken automatically via the payment method you provide at sign-up (by card through our payment processor, Stripe). You are responsible for ensuring your payment details are accurate and that sufficient funds are available.

4.3 Price changes

We may change our subscription prices by giving you at least 30 days’ written notice by email. If you do not wish to continue at the new price, you may cancel your subscription before the new price takes effect.

4.4 Failed payments

If a payment fails, we will attempt to collect it up to three times. If payment remains outstanding, we reserve the right to suspend your access to the Service until the outstanding amount is paid.

4.5 Cancellation and refunds

You may cancel your subscription at any time from within your account settings. On cancellation:

  • Monthly subscriptions: access continues until the end of the current billing month. No refund is given for the remaining days.
  • Annual subscriptions: access continues until the end of the annual period. We do not offer pro-rata refunds for early cancellation of annual plans unless required by applicable law.

If we terminate the Service for reasons other than your breach, we will refund any prepaid fees on a pro-rata basis for the unused period.

4.6 SMS credits

Your subscription includes a monthly allowance of SMS credits, the current level of which is set out on our pricing page. Sending SMS messages through the Service draws on these credits. If you need more than your monthly allowance, you may purchase additional credits as top-up bundles at the prices shown within the Service. Purchased credits are non-refundable and are used only when messages are sent. We cannot guarantee the delivery of any individual SMS message, as final delivery depends on the recipient’s network and handset.

5. Your Data

5.1 Ownership

You retain ownership of all data you upload or input into the Service, including client records, appointment data and any other information (“Your Data”). We do not claim any ownership rights over Your Data.

5.2 Licence to us

You grant us a limited licence to store, process and back up Your Data solely to the extent necessary to provide the Service to you. We will not use Your Data for any other purpose.

5.3 Your responsibilities

You are responsible for ensuring that Your Data is accurate and that you have the right to input it into the Service. In particular, where Your Data includes personal data about your clients (such as names, contact details and pet information), you are responsible as the data controller for complying with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

5.4 Backups

We take daily backups of Your Data and retain backups for a minimum of 30 days. In the event of data loss caused by our systems, we will use reasonable endeavours to restore Your Data from the most recent backup. We cannot guarantee that backups will always be available or complete.

5.5 Data export on termination

Within 30 days of termination of your account, you may request an export of Your Data in a standard format (CSV or equivalent). After that period, we reserve the right to delete Your Data from our systems. Personal data will be handled in accordance with our Privacy Policy.

6. Data Protection

This clause 6 constitutes the Data Processing Agreement between us for the purposes of the UK GDPR.

Where you use the Service to store or process personal data about your clients, you act as the data controller and we act as your data processor. We will:

  • Process personal data only on your instructions and for the purpose of providing the Service
  • Implement appropriate technical and organisational security measures to protect personal data
  • Not disclose personal data to third parties except to our hosting and infrastructure providers who are subject to equivalent obligations, or as required by law
  • Notify you without undue delay if we become aware of a personal data breach affecting Your Data
  • Delete or return all personal data at the end of the Service, as you direct

Our sub-processors (third-party providers who process data on our behalf, such as our hosting provider and payment provider) are listed in our Privacy Policy. We will notify you at least 14 days before adding any new sub-processor.

7. Confidentiality

Each party agrees to keep the other’s confidential information strictly confidential and not to disclose it to any third party without prior written consent. For us, this means treating Your Data as confidential. For you, this means keeping any non-public information about the Service (including pricing and technical details) confidential.

These obligations do not apply to information that is or becomes publicly known through no fault of the receiving party, or that is required to be disclosed by law or court order.

Confidentiality obligations survive termination of this Agreement for a period of 3 years.

8. Intellectual Property

All intellectual property rights in the Service, including the software, platform, design and documentation, belong to Webfuel Limited. Nothing in this Agreement transfers any intellectual property rights to you.

We grant you a non-exclusive, non-transferable licence to access and use the Service during your subscription, solely for your internal business purposes as a dog grooming business.

You retain all intellectual property rights in Your Data.

9. Termination

9.1 Termination by you

You may cancel your subscription at any time as described in clause 4.5. This Agreement will terminate at the end of your current billing period.

9.2 Termination by us

We may terminate this Agreement immediately by written notice to you if:

  • You commit a material breach of this Agreement that is not remedied within 14 days of written notice from us
  • You become insolvent or enter administration or liquidation
  • We reasonably believe you are using the Service for unlawful purposes

We may also terminate the Service altogether by giving you at least 60 days’ written notice. If we do so, we will refund any prepaid fees for the unused period.

9.3 Effect of termination

On termination, your licence to use the Service ends and you must stop using it. Clauses 5.5, 6, 7, 8, 10 and 11 survive termination.

10. Liability

10.1 Our liability

We do not exclude or limit our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

Subject to the above, our total liability to you under or in connection with this Agreement (whether in contract, tort, negligence or otherwise) in any 12-month period is limited to the greater of:

  • The total subscription fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim; or
  • £100

We are not liable to you for any loss of profits, loss of revenue, loss of business, loss of data (save as set out in clause 5.4), or any indirect or consequential loss, even if we were aware that such loss was possible.

10.2 Availability

We aim to keep the Service available and reliable, and to keep any downtime to a minimum. Planned maintenance will be carried out outside business hours where possible. We are not liable for downtime caused by factors outside our reasonable control (see clause 11).

10.3 “As is” service

The Service is provided in good faith but without warranty that it will meet every specific requirement of your business. We recommend you maintain your own independent backups of business-critical information.

11. Force Majeure

Neither party will be liable for any failure or delay in performing its obligations under this Agreement to the extent that such failure or delay is caused by events beyond its reasonable control, including but not limited to internet outages, power failures, extreme weather, pandemics, or acts of government. Payment obligations are not excused by this clause.

12. General

12.1 Changes to this Agreement

We may update this Agreement from time to time. We will give you at least 30 days’ notice of material changes by email. Your continued use of the Service after that period constitutes acceptance of the updated Agreement. If you do not accept the changes, you may cancel your subscription before they take effect.

12.2 Entire agreement

This Agreement, together with our Privacy Policy and the acceptable use terms in Section 3, constitutes the entire agreement between us regarding the Service and supersedes all prior discussions and agreements.

12.3 Severability

If any provision of this Agreement is found to be unenforceable, it will be modified to the minimum extent necessary to make it enforceable. The remaining provisions will continue in full force.

12.4 No waiver

Our failure to enforce any provision of this Agreement at any time does not constitute a waiver of our right to enforce it in future.

12.5 Assignment

You may not assign your rights under this Agreement without our prior written consent. We may assign our rights to a successor business without your consent, provided the successor assumes all our obligations under this Agreement.

12.6 Notices

Notices from you to us should be sent by email to hello@woofleapp.com. Notices from us to you will be sent to the email address associated with your account. Email notices are deemed received on the next business day after sending.

12.7 Governing law

This Agreement is governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Webfuel Limited
13 Woodroffe Way, East Leake, Loughborough, LE12 6AL
hello@woofleapp.com